To manage digital projects efficiently, UK-based marketing agency Jask Creative recently introduced MeisterTask in their Digital Marketing team. Here’s how their workflow has changed since:
A Little Background
Since its inception, Digital Marketing has evolved into an integrated discipline of the marketing spectrum. Websites are no longer siloed off for webmasters to build and control. Instead, digital marketing today incorporates input from branding managers, SEO specialists, designers, content managers, web developers and more.
As a full service marketing agency, Jask Creative’s motto of “design, digital and everything in-between” adopts this integrated approach. Their delivery of digital marketing services involves specialists from all areas of the agency and is always evolving with technologies and social movements in tandem.
Digital Marketing is now one of the busiest and most involved departments of Jask Creative.
Client input, design changes, amends and instructions were coming from different departments at different stages of digital marketing projects. Cross-departmental collaboration is also an ongoing requirement.
Particularly for building websites, Jask’s Digital Marketing and Web Development teams were increasingly facing difficulties in managing these large, mid to long-term projects effectively, with information being kept to each member of the team and not shared amongst each other.
An efficient method of tracking projects, workflow and assigning tasks communally was required. As well as this, the digital marketing team needed to be able to communicate lead times on projects to account managers, see what tasks were outstanding from other departments and view new or ad hoc work in advance to plan workflow in the department effectively and efficiently.
To manage digital projects efficiently, MeisterTask was introduced into the Digital Marketing Team. MeisterTask was chosen for its ability to manage projects via project boards, and then be able to track those projects through custom built stages. It also benefitted in being a simple solution to onboard team members to.
MeisterTask’s unique features have now been implemented in a number of ways at Jask, including:
- Each member of Jask’s Digital Marketing Team now has their own individual workflow, while the Scheduling Manager oversees task assignments day-to-day, and project by project.
- Projects are viewed communally, and tasks are given tags to enable filtering. This allows tasks to be filtered by priority or topic, for example.
- Use of the visual project board system means the Digital Project Manager can instantly see where projects and tasks are at, how much time each task is likely to take, and how much time can be allocated to web developers during the working day.
- Color-coded sections mean delays, hold-ups or instructions are instantly recognizable on the project board, making it transparent for all teams across the agency as to where projects are at.
Transparency and workflow have been vastly improved since the introduction of MeisterTask across not just the Digital Marketing Team, but the agency as a whole.
Instead of having to share information verbally or via email, which used to be time-consuming and cause problems when members of the team were away, all information is now logged on the MeisterTask project boards.
This has increased productivity, while for account managers liaising with clients, the transparency of project boards means they can instantly be informed of any delays or hold-ups that require client input or other departments, and what any instructions are likely to do to project lead times.
MeisterTask is now being explored for rollout across the whole agency.